Strategy that moves brands forward

Claire Sharpe is a senior brand strategist and marketing director working with cycling and outdoor brands that want commercial results, not just cultural credibility.

500k

riders reached through behaviour change campaigns across 6 countries, seriously

70%

women at The Bristol Rally, in a sport where women are typically under 30% of participants

4 cities

launched as Head of Marketing at Beryl, with cross-category sponsorship from National Grid and Vita Coco

My Services

  • Positioning, messaging, and tone of voice built around where your brand needs to be, not where it's always been.

    → I can provide direction your whole team can act on

  • Creative direction and production management for shoots, campaigns, and activations - from agile content creation to larger-scale executions.

    → On brief, on brand, on budget

  • Strategy grounded in genuine shared interest. PR that creates momentum rather than noise, and partnerships that last beyond the campaign.

    → Earn trust with audiences that matter

  • Purposeful content strategy with creative direction that is consistent, on-brand, and built to drive real engagement rather than vanity metrics.

    → Let’s create a presence that reflects your brand accurately

  • Lets build long-term partnerships with people who already live your values. Outreach, gifting, and campaign management handled end to end.

    → Advocacy that outlasts a single activation

  • From grassroots rides to branded experiences, I create strategy-led events designed to deepen connection with the communities that matter to your brand.

    → Time to create the moments people talk about long into the future

Let's Chat

Previous Work

  • Building the event the industry said couldn't exist

    The Bristol Rally is a 300km multi-day bikepacking event built from scratch, with intentional design around inclusion, brand partnerships, and community development.

    70% women participants · Capped at 100 by design · Three years running

  • Launching urban mobility at city scale

    Led 13 and launched four new schemes across UK cities, managing stakeholder engagement and local authority coordination to sponsorship with National Grid and Vita Coco.

    4 city launches · Cross-category commercial sponsorship · Multi-year growth strategy

  • Behaviour change at 500,000 people

    Designed and optimised campaigns across the UK, US, New Zealand, and Australia, partnering with government agencies to move inactive people onto bikes.

    500k+ mailing list · Direct partner to NZ government · Up to 20% inactive-to-active conversion

  • Expanding access without diluting identity

    Reworked marketing strategy for Sisiters in the Wild to launch the Wilder Collection and Bikepacking Bursary, growing reach for underrepresented riders while keeping the community tight.

    Community growth · Access-focused campaign strategy · New product line launch